Jordan Friedman

Branding and communications Strategist

Is branding a skill, a science or an art?

Yes.

My name is Jordan Friedman. From working in some of the country’s renowned agencies in New York City to running my own marketing firm in New Orleans, I have spent over 25 years refining my craft as a marketing and branding professional. My impact can best be seen in the breakthrough results I’ve created for both large and small businesses throughout the country.

My Capabilities

Customer Discovery

I develop precise profiles of desired customers. I pinpoint their preferences and what drives their purchasing decisions.
Marketplace Analysis

I identify the risks and opportunities in the marketplaces where brands compete, and identify sustainable pathways for their strategic success.
Uniqueness Discovery

I determine that “one thing” that sets a brand apart from real competitors and leverage that uniqueness to create brand preference that drives desired results.
Reputation Curation

I take an unflinching look at the reputation of brands (and people) and determine how perceptions can be reimagined.
Values and Citizenship

I ensure that brands are always on the side of “the good guys.” Customers, now more than ever, demand good citizenship from brands.
Thought Leadership

I develop platforms for brands to “own” topics and issues that create preference for brands among targeted audiences.