CV

Experience | Education | Skills

VETERAN BRAND & COMMUNICATIONS EXPERT

For the past 15 years I owned Bond Moroch, an award-winning integrated marketing firm based in New Orleans. Sold the firm in Fall 2022. Clients included Westin Hotels & Resorts, Tiffany & Co., West Elm, Audi, Hard Rock Café, Ducks Unlimited, and many other household-name brands.

Extensive experience as a creative strategist and team leader. Proven designer and director of brand elevation and media relations programs that achieve breakthrough results that include: increased sales; effective launches of category-killer products; taking new markets by storm; securing victory in high-profile litigation; successfully managing crises and special situations; revitalizing mature brands; company acquisition.

Executive achievements

  • Built and dramatically expanded relationship with global home décor brand, West Elm, from exceeding sales expectations with the launch of the New Orleans location, to opening more than 40 locations nationwide.

  • Drove expansion of PJ’s Coffee franchise from 60 stores in Louisiana to over 160 locations across the country and abroad.

  • Achieved 441% product sales increase in targeted geographies for Abita Beer with award-winning integrated marketing campaign.

  • Provided multi-region litigation support for class-action lawsuit against Bayer Healthcare, which marketed a defective contraceptive product. Litigation ended in a $1.6 billion settlement, and removal of the product from the marketplace.

  • Launched first-ever Tiffany & Co. location in New Orleans. As a result of New Orleans success, relationship expanded to the Atlanta location.

  • Launched New Orleans location of True Food Kitchen, (owned by investors including Oprah Winfrey and Dr. Andrew Weil). Exceeded sales projections within three months of opening.

  • Executed post-COVID internal culture optimization program for the Mayor of Baton Rouge, LA. Results included hiring of new chief of staff, and seven-figure investments in safety and environmental improvements in multiple city departments.

  • For over a decade, significantly contributed to business development success for Oliver Wyman, a top global management consultancy. Established long-term thought-leadership for client in sectors that include aviation, utilities, surface transportation, telecommunications, and commodities.

  • Executed precision B2B media relations program for Biarri Rail, a software as a service (SaaS) asset management technology provider to Class One railroad companies. Client experienced 300% revenue growth during program execution. Media relations success supported capital raise that led to acquisition of the company by a competitor.

Skills

Experience working with elected officials, CEOs and organization leaders | Team building and staff optimization| Product development | Litigation support | Special situation management | Media training | Narrative development | Brand strategy | Media relations | Thought leadership | Campaign leadership | Marketplace and risk analysis | Customer discovery | Compliance communications | Internal communications | Culture development and curation | Creative development and execution | Survey development, response analysis, and recommended courses of strategic action that yield results

Professional History

Bond Moroch

Partner

New Orleans, Louisiana

Spent 15 years as owner of integrated marketing firm, executing award-winning brand marketing and public relations campaigns for clients that included The Westin, Tiffany & Co., West Elm, Audi, Hard Rock Café, Ducks Unlimited, and many other household-name brands.

2007 - October 2022

The Clarion Group

Partner

New York, New York

Co-founder of financial communications boutique that served clients that included global management consulting firm Oliver Wyman, an activist hedge fund, and financial services providers.

2004 - 2007

Jordan Friedman Communications

Owner

New York, New York

Founded independent communications consultancy. Contracted by leading NYC PR firms to execute media relations campaigns for clients that included major management consulting firms, financial services providers and a specialty materials manufacturer contending with legacy asbestos challenges seeking to reshape its reputation.

2002 - 2004

Fleishman-Hillard

Managing Supervisor

New York, New York

2000 - 2002

Led multi-year media relations programs for Lockheed Martin, International Paper, International Copper Association and DuPont. During tenure at firm, promoted from account supervisor to managing supervisor.

MSLGROUP

Account Supervisor

New York, New York

Led multi-year media relations programs for clients that included Principal Financial Group, Rolex Watch USA, and the reinsurance division of Zurich Financial Services. Joined firm as an Account Executive, promoted to Senior Account Executive, then to Account Supervisor.

1996 - 2000

Ogilvy

Junior Associate

New York, New York

Converted college internship into full-time position upon graduation. Led day-to-day media relations program execution for NatWest Securities, NatWest Markets, and a specialty insurance division of GE Capital.

1995 - 1996

Board memberships & community engagement

  • Served as a board member of The Tennessee Williams New Orleans Literary Festival

  • Served as a board member of Junior Achievement of Greater New Orleans

  • Served as a member of The Gun Violence Reduction Task Force of The Mayor of New Orleans

Education

College of Communication

Boston University

BS, Mass Communication

May 1995